Savych O. Marketing on global car market

The adaptation of national car market to the world economy global conditions is one of the main tasks of dissertation research. In addition, the global processes as well as limitation in accessing to natural resources and their value increase, society digitalization, enforcement of competition and governmental regulations, all of them are key factors of car industry developments which have to be taken into account in the process of cars` producers marketing activity. Therefore, the need in traditional approaches changes to marketing management under conditions of global changes in economy is very important for enterprises` on car market. The concept of marketing efforts consolidation by its marketing complex elements has been developed at the dissertation. The author has developed the methodical approaches to cars` sale volume forecast as well as new methodological basis of distribution policy creation. Moreover, the author has defined the methodological approach to potential electric cars sales calculation as well as the methodology quantitate measuring of customer`s loyalty. Car`s producer decision making methodology has been defined by the author as for reasonability of cars` production sites’ allocation.