The object is political propaganda as a component of political power relations. The aim is to find out the essence and role of political propaganda in various dimensions of socio-political interaction on the basis of the study of theoretical and methodological aspects of its understanding, as well as to highlight the specifics of its implementation in important areas of political relations. Methods – hermeneutic, constructionist, value-normative, technological, cultural, sociological, institutional, communicative, psychological, systemic approaches, genetic, comparative and functional methods. It is proved that political propaganda is a process of systematic and purposeful effective implementation of influence on consciousness and behavior of masses for the purpose of conquest, retention and realization of the power through attraction of necessary number of supporters and neutralization of opponents. The essence of political propaganda is the ability and opportunity to find and intensify convincing and mobilizing for the masses meanings in order to gain power or make certain socially important decisions to ensure the victory of some political forces over others. One of the most common options for the intensification of meanings is the construction of propaganda in the political perception of the public political space as an arena of confrontation, tension and struggle for the definition of friends and enemies. It is determined that political propaganda operates in several dimensions simultaneously, using ideological, symbolic, mythological, verbal, visual, emotional, rational, communicative, entertainment, virtual, educational tools to influence the perception of the target audience, which helps it to penetrate into all spheres of social interaction, including political relations. Sphere – the activities of the supreme bodies of state power, local government institutions, political parties and public organizations, the media, the educational process.
