Kots T. The journalistic style in the Ukrainian literary language of the late nineteenth and early twenty – first centuries: the normative-axiological aspect.

The scientific novelty of the research is to substantiate the concept of diachronic analysis of journalistic style in the context of the history of literary language, taking into account socio-cultural and psycholinguistic factors; definition of the integral integrative linguocultological and structural-normative model of the description of linguistic units of journalistic texts at all time samples; revealing the dynamics of the formation, development and interaction of prescriptive and descriptive norms; elucidation of linguistic mechanisms of the influence of journalistic texts on social and national-language consciousness; the introduction into the scientific course of the axiological understanding of the temporal linguistic paradigms due to the change in the aesthetic, moral, ideological orientations of society. The research carried out a normative-axiological analysis of the journalistic style of the XX – the beginning of the XXI century in the context of the history of literary language. Using the functional-historical and subscriptive-descriptive methods of research, the language mechanisms of style as a means of realizing the literary norm and the tool of influence on its dynamics are revealed.