Chuprina N. Fashion system of the XX – the beginning of the XXI century: design practices and factors of functioning (European and Ukrainian contexts)

The dissertation is devoted to characteristics of main factors and parameters of formation of fashion innovations in design-activity, as well as to definition of functional categories of fashion system. The possibilities of further fashion design development in the context of Ukrainian and European design practices are defined. It was characterized that the modern design of fashionable clothes of mass-market as a fashion product changes the focus from unified-typed to individually-targeted, based on the use of perspective trends of fashion development and satisfaction of mass consumer’s personal needs in self-identification. The complex researches that were undertaken, became the basis for the formation and practical realization of the range of fashionable clothes in Ukraine by means of harmonizing the conceptual correspondence of descriptive expressiveness and functional relevance of the project image in clothes.