Object: the process of development of the national economy in the conditions of modern market relations.
Purpose: substantiation of theoretical and methodological foundations and development of practical recommendations for the development of the national economy of Ukraine, which is identified by the state of the consumer market.
Methods: logical generalization, grouping; analysis and synthesis, statistical analysis; mathematical modelling in economics , theoretical generalization.
Suggested: first: a methodological approach to the research of the mutual link between the level of development of the social sphere and the consumer market, which manifests itself in the conditions of transition of world society to post-industrial relations and which, under the conditions of industrial relations, was considered insignificant; validation of the new value system (comprehensive development of the individual as opposed to maximizing market benefits), which from the social sphere manifests itself as ensuring the social responsibility of business, social partnership, socialization of the economy, and from the market point - as the individualization of both goods and relations between market participants, feature of the mechanism needs of generation Z representatives, new (according to the conditions of Internet economy) principles of proposal formation, extraordinary speed and the scale of purchase agreements/sales, this made it possible to identify the causes of the imbalance that manifests itself as a prerogative of the development of the economic sphere in Ukraine compared to the social sphere and to determine the prerequisites for its elimination in the framework of the social policy of the state; - the concept of social homeostasis, in which the social responsibility of business appears to be both compensatory and time corrective tool of disturbance of the dynamic equilibrium of the consumer market caused by factors of external origin, which provides conditions for sustainable development of socio-economic systems; the concept provides for two blocks of provisions: to justify the possibility of socio-economic systems to maintain dynamic constancy of parameters and functions within the absence of threats of market imbalance (centrifugal market fluctuations), subject to the coordinated action of civil society, business and government; to justify the practical possibility of applying social responsibility measures as a condition for the development of the national economy and a means of activating the consumer market;
- methodological basis for determining the effectiveness of social responsibility of business, based on a comprehensive assessment of the social, economic and environmental areas, with the projection of opportunities for sustainable development in the consumption sphere; The theoretical substantiation and empirical application of methodological foundations confirmed the expediency of their use in the simultaneous analysis of the development of the national economy and the consumer market, and also proved the validity of the position that the consumer market is an indicator of the socio-economic policy pursued by the state.
advanced: theoretical basis for determining the essence of the modern consumer market; model of modern market relations, in which a person is represented in the consumer market not as a pure consumer of goods, behavior; methodological approach to a unified analysis of the development of the national economy of the country and the development of the consumer market; methodological principles of analysis of qualitative changes in the consumer market; -methodological approach to consumer market research.
have developed further: scientific approach to the structuring of socio-economic systems, which are components of the key sub-country subsystems ("economy", "business", "state", "society"); scientific principles of analysis of market functions; a methodological approach to the definition and analysis of the consumer market; scientific approach to the typology of consumers.
Scope: consumer market.
