Susska O. Information field of the personified subject in the media space of modern society.

The dissertation presents the author 's sociological concept of the information field of the personified subject of media communications. The proposed concept solved a scientific problem, which based on the epistemological contradiction between existing theoretical approaches, formed an idea of the specifics of modern media discourse, given the asynchronous inconsistency of the content of the media (including virtual space) and the realities of life; asymmetry of traditional media and modern changes in the status of a journalist (in new media, etc.); the emergence of a new phenomenon of “personalized subjectivity” in networks and information space. A methodological platform for sociological analysis of the process of personification of communicative interaction in the modern media space has substantiated.