Kovalevska A. Pathogenic Political Megadiscourse: Neutralization Algorithm

The thesis proposes a comprehensive approach to the analysis of communicative influence as a cross-cutting feature of modern political megadiscourse, which involves a synthesis of technical sciences and humanities, where the latter proves the priority of Neurolinguistic Programming, Suggestive Linguistics, Spin-Doctoring and Lies Theory. The concepts of influence, suggestion, infusion, persuasion, manipulation and hypnosis are separated according to certain criteria: appeal of influence to rational or irrational perception of information; b) the level of suggestion intensity; c) level of influential effects manifestation intensity; d) actual hypnosis levels