Baran R. Formation of the Internet marketing system of tourism enterprises under the digital communication development

Object: the process of formation and development of the system of Internet marketing of tourism enterprises. Purpose: substantiation of theoretical and methodological principles and development of practical recommendations for the formation of the system of Internet marketing of tourism enterprises in the development of digital communications. Methods: logical generalization, grouping, analysis and synthesis, statistical analysis and calculation, economic and mathematical forecasting, theoretical generalization, strategic management, systems approach. It is offered: methodological bases of formation of the system of internet marketing of tourism enterprises in the conditions of development of digital communications and relations as a set of elements interconnected between subsystems are determined; scientifically substantiated theoretical-methodological and applied provisions of formation and implementation of the strategy of development of the system of Internet marketing of tourism enterprises; a methodological and applied approach to assessing the impact of digitalization of marketing activities of the tourism industry on the efficiency of its operation has been developed. Scope of usage: Verkhovna Rada of Ukraine, Ministry of Economic Development and Trade of Ukraine, tourist enterprises.