The dissertation is devoted to the substantiation of theoretical and methodological support of innovative development of enterprises and the development of practical recommendations for strategic management of innovative development of enterprises in Ukraine.
The theoretical basis of research of innovative development of the enterprises and the definitions defining its essence is developed. The concept of «innovation» and «innovative development of enterprises» has been improved, the philosophical and methodological understanding of the categories «philosophy of innovative entrepreneurship», «innovation background» has been formed.
The main factors and principles of management of innovative development of enterprises are singled out. Peculiarities of development and development of innovative activity in the conditions of imperfect branch structure of economy are substantiated. The cluster analysis of the regions of Ukraine according to the level of innovative development with the assessment of the main indicators of innovative activity of enterprises is carried out.
The use of the matrix of application of technical innovations in the directions of development through the conceptual description of business: B2B, B2C, B2G, C2B, G2B for visualization of business model of innovative enterprises, and also the complex approach to development of business ICT competences which is based on an estimation of information maintenance of innovative development enterprises.
The organizational and motivational mechanism of innovative development of enterprises is developed, which is a system of purposeful organizational and motivational interactions between innovative enterprises and other subjects of innovation policy, able to ensure long-term economic growth during innovation processes sharpened for society by implementing functions using a set of tools, methods, levers, strategies in order to achieve sustainable innovation.
A conceptual approach to the assessment of innovative development of socio-economic systems is proposed. The essence of the innovation effect as an economic category for assessing the effectiveness of innovation and its thematic components are determined.
A new direction of scientific research is formulated, which consists in substantiation of conceptual bases of formation of management system of innovative development of small and medium business, where variety of tasks, resources and managerial decisions which form potential of innovations and produce innovative effect is demonstrated.
The method of developing a profile of threats and opportunities for innovative development of the enterprise is presented, which reflects the main typical features that characterize the threats and opportunities of the innovative enterprise.
The results of the strategic analysis conducted in the work are aggregated in the form of a strategic map of a balanced system of indicators of management of innovative development of enterprises.
Key words: innovative development, enterprise, management, innovations, integration, digitalization, globalization, information and communication technologies.
