The dissertation substantiates the theoretical, methodological, methodological and applied principles, as well as develops practical recommendations for solving the important scientific problem of the formation and functioning of innovative, investment and financial mechanisms for the development of the resource potential of agrarian enterprises. The conceptual and terminological apparatus of researching the resource potential of agrarian enterprises, its innovative, investment and financial components is generalized. The architecture of investment, innovation and financial mechanisms for the development of the resource potential of agrarian enterprises based on the generation and implementation of models of innovation and investment development is substantiated. The influence of factors on the formation of the resource potential of agribusiness entities has been identified. The methodological approach to the qualitative and quantitative assessment of the resource potential of an agricultural enterprise is substantiated. The classification features of innovations of agrarian enterprises through the prism of their investment activity and financial condition are determined. Methodological and methodical methods of managing the development of the resource potential of an agrarian enterprise based on the rationalization of investment, innovation and financial activities have been studied. An assessment of the current state and directions of innovative activity of agrarian enterprises was carried out. Sources of investments of agricultural market subjects and their investment attractiveness are identified. The dynamics of economic efficiency and investment attractiveness of subjects of agricultural enterprises are analyzed. The principles of the formation of architecture, architectonics and typology of mechanisms for the development of the resource potential of agrarian enterprises are substantiated. The tools for mobilizing innovative, investment and financial components of the resource potential of agrarian enterprises were studied. The directions of implementation and economic consequences of investment activities of agrarian enterprises are determined. The mechanisms of management of innovation and investment activity of agricultural enterprises are substantiated. Models and procedures for strategic management of the resource potential of agricultural enterprises have been developed. The concept of formation, use and development of resource potential for agrarian business subjects of different sizes is substantiated, which is based on the construction of investment, innovation and financial mechanisms for the creation of sustainable competitive advantages through the introduction of relevant elements, components and tools in the production and management components of activities with an orientation to achieve the projected results of the enterprise's activity, as the main source of development of its resource potential. The methodological principles of managing the development of the resource potential of agrarian enterprises have been identified on the basis of determining the strategic contours of innovation and investment activity, taking into account the characteristics of the market situation, highlighting the features of the formation of target consumer demand, creating competitive advantages, as well as adapting the use of modern production and management tools to increase the efficiency of the operational activity The architecture and architectonics of investment, innovation and financial mechanisms for the development of the resource potential of agrarian enterprises are substantiated, which are based on the manifestations of system-forming and system-significant features of the interaction of production and management components with the aim of distinguishing commodity, resource, financial, integration, innovation and investment strategies for ensuring the appropriate level of economic performance of agricultural enterprises. An integrated methodological approach to managing the development of the resource potential of agricultural enterprises has been improved, which is based on the consistent use of benchmarks and the specification of relevant innovation and investment strategies. A theoretical-methodological approach to the identification of directions for the development of innovative activity of agricultural enterprises has been developed by specifying the definition of "innovative and investment potential of agrarian business entities", which should be understood as the real or potential ability of a business entity to use innovations in its production and management systems through the involvement of investment support tools for modeling the complex concept of strategic management of the enterprise, which consists of individual elements, is based on certain principles and methods.