Bidun A. Editor’s work in creating book consumer value

The need for deep research of the editor's status-role position, his key functions and basic competencies is conditioned by digital era development, which broadens his field of work, area of responsibility and excludes his passive role in the book creation process, communication with author and readers. Strengthening of informational processes, transformation of readers’ needs that are connected with books and their convenience evaluation requires appropriate systematic editor’s work (project approach) of creating, promoting of published products and collaboration with interested parties. The specifiс of the publishing industry as part of the creative industry sets up on its modern level new quality settings for its specialists, increases expectations level from consumer value of their created product, motivates to intersectoral collaboration and accumulation of social capital. In this context we see a noticeable gap between science and practice in regards to a) defining and rethinking editor's status-role position and his specific functions, targets and area of responsibility; b) understanding of necessary for consumer and marketing values structure book elements and editor’s role in their creation and strengthening; c) analysis of editor key competencies that are necessary for system work with publishing idea, text, composition, book, author, book agents and readers in content-oriented, content-overrepleted and unsteady informational environment. The achievement of Thesis aims and goals, which are set by scientific problem and hypothesis, is possible owing to usage of scientific, theoretical and empirical methods.