Petryk O. Ukrainian audience of esports media.

The dissertation identifies the features of esports media and creates a portrait of the audience of Ukrainian esports media. In September 2020, esports was officially recognized as a sport in Ukraine, therefore scientific work in the direction of studying esports topics in the Ukrainian media space should ensure timely updating of the knowledge of Ukrainian science about the new sports field, which is extremely actively developing in Ukraine. Our first survey of the Ukrainian esports audience will be useful for media workers: journalists, streamers, content makers, marketers, etc. So far, no comprehensive surveys of the Ukrainian esports audience have been conducted, and therefore, for future research, the results of this survey will become the foundation and material for comparisons, verification, monitoring of trends, etc. In the process of research, the complex scientific problem was solved, which consisted in the uncertainty of the structure and features of the esports media, the characteristic features and differences of the audience of esports media of Ukraine, and the lack of determination of the status of the phenomenon of esports streaming and other means of communication inherent in esports media in the social communication or professional journalistic discourse.