Kozub S. Evaluation of the effectiveness of planning the activities of trade enterprises

Object – the activity planning process of trade enterprises; purpose – theoretical bases scientific substantiation, scientific and methodical toolkit development, as well as practical recommendations consideration of efficiency assessment of trade enterprises activity planning; methods – general scientific and specific; results – methodical generalizations, specific methods and practical recommendations of effectiveness assessment of trade enterprises activity planning; novelty – improvement and further development of theoretical principles and methodological approaches, development scientific and methodical and practical recommendations of effectiveness assessment of trade enterprises activity planning, in particular trade enterprises activity planning system, scientific and methodological approach to trade enterprises activity planning effectiveness, scientific and methodological approach to improving the enterprise planning system are improved; trade enterprise activity planning principles systematization, indices system of effectiveness assessment of trade enterprises activity planning, conceptual and categorical apparatus in terms of the of activity planning definition clarifying are further developed; sphere (branch) of use – retail trade enterprises, higher educational institutions.