Nesen A. Innovative principles of the formation of a modern city visual-communication environment

Object: visual-communication environment of the modern city (as a means of fixing on the complex master plan of innovative means); aim: to identify innovative principles of the formation of the visual-communication environment of the modern city and the development of scientifically based recommendations for the model of the visual-communication environment of the modern city formation; methods: a comprehensive interdisciplinary approach, general and special methods of scientific research have been applied; novelty: theoretical and methodological results of the study of the visual-communication environment of the modern city have been presented for the first time, innovative principles of its formation have been presented and the model of correlation of various purposes of the general plans in a single comprehensive master plan of the visual-communication environment has been presented the first time; results: it has been analyzed features of the visual-communication environment of a modern city formation, it has been developed methodological recommendations for the visual-communication environment of a modern city formation on the basis of the developed comprehensive master plan of the visual-communication environment; degree of implementation: architecture and design, theory of architecture; industry: architecture.