Dmytruk Z. Management of the process of positioning the institution of general secondary education in the regional market of educational services

The dissertation research is devoted to the problem of managing the process of positioning a general secondary education institution in the regional market of educational services. The analysis of the essence of the process of positioning the institution of general secondary education (hereinafter – GSEI) and managing the development of this phenomenon is carried out. In particular, the essence of managing the process of positioning GSEI in the regional market of educational services on the basis of values is considered. In the dissertation it is proved that the formation of modern management processes / models on a value basis, in particular the management of the process of positioning GSEI in the regional market of educational services on value-oriented basis – is a thorough response to modern demands and needs of country, state, society and for the needs, interests of a highly spiritual person – a citizen of Ukraine. In addition, it is established that the management of the process of positioning GSEI should be based on the methodology of strategic management and the formation and maintenance of a strong existing unique position of the educational institution.