Ivanova-Bykanova V. Political performance as a factor in the anti-crisis transformation of modern political communication

In the conditions of political crises, effective methods of influencing public opinion and forming an objective picture of the world become especially important. The activity of political actors and participants in the processes of political management and representation in the conditions of anti-crisis managerial activity requires non-standard approaches and the use of highly effective means of working with a political audience. Political performance combines artistic and creative ideas with the means of political expediency and achieving the necessary anti-crisis results that modern Ukraine needs in the conditions of Russian aggression. Keywords: anti-crisis political communication, anti-crisis political strategy, political performance, political transformations, political risk, political technologies, political crisis, political management, political actors, political actionism