Chen J. Models and Methods for Assessing the Competitiveness of Universities' Educational Activities in the Context of Digital Transformation.

Abstract content. The dissertation is devoted to constructing models and methods for evaluating the competitiveness of educational activities of universities in the conditions of digital transformation. The built models and methods can be applied to solve the actual scientific and practical task of increasing the competitiveness of universities, taking into account the peculiarities of educational activity. The practical activity of universities ensures the state's development and the emergence of innovations and ideas. Now, in the conditions of digital transformation, many factors influence this activity. A large number of parameters are difficult to measure, and they have different types of data; in addition, it is difficult to understand which parameters of the university's activity are significant for its competitiveness. The changes that are taking place in the education system of most states, especially with the onset of the COVID-19 pandemic, have significantly changed the field that can be relied upon when assessing the competitiveness of universities. Classical assessment approaches need to consider all aspects of educational activity and the dynamics of transformation of the university's informational, educational environment.