Kublitska О. Strategic development of e-commerce enterprises in the context of global digital transformation

The dissertation work is devoted to the deepening the theoretical and methodological approaches and developing of applied recommendations for the strategic development of e-commerce enterprises in the context of global digital transformation. In the context of global digital transformation, e-commerce is becoming not only a driving force for economic growth, but also a key source of adaptation of enterprises to the new business conditions. E-commerce integration gives enterprises the ability to implement significant changes, therefore, significantly transforming the way enterprises do business and achieve long-term development goals. However, digital transformation is inseparably linked to challenges that can affect the efficiency of e-commerce businesses. In addition, periods of crisis negatively impact the ability of e-commerce enterprises to seize existing opportunities and implement them to maintain development. Therefore, research of strategic ways of the development of e-commerce enterprises in the context of digital transformation, taking into account the needs of combating the consequences of war and ensuring post-war recovery. The dissertation work was carried out in accordance with the thematic research plan of the Chernihiv Polytechnic National University, in particular, "Development of Entrepreneurship in the Sphere of Business Infrastructure Support" (№DR 0119U103582), and "Strategic Development of Regional Entrepreneurship in the Context of Global Trends and Challenges of Post-War Recovery" (№DR 0125U000379), within which the prerequisites and determinants of the spread of digital transformation are identified, the impact of digital transformation on key aspects of the functioning of e-commerce enterprises is identified, and an author's mechanism for managing the strategic development of e-commerce enterprises is proposed., within which the impact of digital transformation on the development of e-commerce enterprises is investigated. The purpose of the dissertation research is to deepen the theoretical and methodological foundations and develop practical recommendations for ensuring the strategic development of e-commerce enterprises in the context of global digital transformation. The object of the study is the processes of strategic development of e-commerce enterprises in the context of global digital transformation. The subject of the study is theoretical, methodological, and applied provisions for the strategic development of e-commerce enterprises in the context of global digital transformation. The research examines the essence of digital transformation, identifies approaches to considering the phenomenon, and highlights the impact of digital transformation on key aspects of e-commerce enterprises' functioning. The key attributes of the spread of digital transformation are investigated, particularly: digital technologies, digital capabilities, digital transformation strategies, business models, and value chains. The conceptual and categorical apparatus of the research is deepened, particularly, the content of the definitions “digitization”, “digitalization”, “digital transformation”, “IT strategy”, “digital business strategy”, “digital transformation strategy”, “electronic commerce”, and “development” is considered, which made it possible to clarify their essence, relationships, common features, and differences. As a result, it is proposed to consider electronic commerce from the standpoint of a value approach, which is an activity focused on the process of exchanging physical and digital goods and services that make it possible to transfer value between participants through electronic interaction on the Internet. The main preconditions for the dissemination and development of electronic commerce systems have been identified. The genesis of the electronic commerce development has been investigated. A conceptual model of the impact of factors on electronic commerce adoption among enterprises is developed, consisting of technological, organizational, and managerial groups of factors, as well as a group of external environmental factors, within which factors, depending on the nature of the impact, are proposed to be classified as facilitators, inhibitors and those that perform a dual role. Key approaches to understanding the essence of strategic management of enterprise development are systematized. A mechanism for managing the strategic development of e-commerce enterprises is proposed, which takes into account the functional components of management, principles, methods, and functions of strategic development management. A methodological approach for assessing the strategic development of e-commerce enterprises on the basis of resilience is proposed, which is based on measuring the level of the strategic transformation potential of the e-commerce enterprise.