Yan Y. «Organizational and economic aspects of marketing management of real estate enterprises»

Українська версія

Thesis for the degree of Doctor of Philosophy (PhD)

State registration number

0825U000659

Thesis Registration Form

0825U000659.pdf

Applicant for

Specialization

  • 073 - Менеджмент

Specialized Academic Board

PhD 7831

Sumy National Agrarian University

Essay

The theme of this study focuses on optimizing the marketing management of real estate enterprises, especially how to enhance corporate competitiveness through innovative marketing strategies under the conditions of saturated market demand and increasingly strict industry policies after decades of rapid development of China's real estate industry. The high debt and high expansion strategies adopted by the real estate industry during the period of rapid development have become unsustainable, and how to transition to "quality" development has become an urgent need for the industry. Therefore, the purpose of this study is not only to conduct an in-depth analysis of the marketing performance of real estate enterprises at the theoretical level, but also to provide practical solutions for such companies in practice to help them find a breakthrough in the complex and volatile market environment

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Research papers

1. Yang Yang, M. Lyshenko. (2021). Theoretical and practical aspects of effective management of marketing activities of construction companies. Вісник ХНАУ. Серія: Економічні науки. Т.2. №2. 166-175.

2. Yang Yang, M. Lyshenko, Xiao Wanxin. (2022). HCX real estate enterprise marketing organization structure optimization. Інфраструктура ринку. Випуск 69. 30-37.

3. Yang Yang, Lyshenko Margarita, Xiao Wanxin. (2022). Marketing channel models of distribution in real estate companies. Економіка та суспільство. № 44.

4. Yang Yang, Lyshenko M (2024). Indicators and methods of assessment of marketing opportunities of real estate enterprises (Показники та методика оцінки маркетингових можливостей підприємств нерухомості). Інфраструктура ринку. № 76.

5. Yang Yang, Lyshenko M. (2024). Research on marketing strategy of real estate enterprises (Дослідження маркетингової стратегії підприємств нерухомості). Bulletin of Sumy National Agrarian University, (2 (98), 44-50.

6. Yang Yang, Lyshenko M. (2024) Discussion on the current situation of marketing development of real estate enterprises. Подільський вісник: сільське господарство, техніка, економіка. № 43.

7. Yang Yang, Wanxin Xiao , Margarita Lyshenko , and Yang Zhang.(2023). S-Model for Project Cost Management in Value Engineering for Construction Companies. Bulletin of the polish academy of sciences technical sciences. 1-10. (SCOPUS).

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