Shevchenko L. Development of cultural diplomacy in the implementation of Ukraine's foreign policy and governance.

The dissertation study solves a relevant scientific task in the field of knowledge “Public management and administration”, which consists in substantiating theoretical and methodological provisions and developing practical recommendations for the development of cultural diplomacy in the implementation of Ukraine's foreign policy and governance based on conceptual foundations for international relations in the system of multi-level governance. Based on the clarification of the concept of “cultural diplomacy”, the evolution of the modern model of diplomacy was studied: the formation and development of state and non-state institutions with a new range of functions due to increased openness and transparency of state and non-state actors of cultural diplomacy; intensification of international strategic communication in multi-level governance (multilateral negotiations, multilateral cultural diplomacy); new types and directions of cultural diplomacy for international relations. New methods are proposed for determining the role of the cultural factor in modern world politics, giving it a modern look and its impact on global socio-political circumstances, which actualizes the issue of cultural diplomacy, which is a component of public diplomacy and contributes to the spread of a positive image of the country among others. Cultural interaction is understood as a peculiar form of international communication and involves not only the mutual enrichment of national cultures, but also the preservation of their uniqueness and originality. In the context of cultural interaction, the policy of cultural diplomacy is highlighted, which is aimed at developing a culture of tolerance and forming a positive image of the country along with reflecting national identity. The conceptual principles of cultural diplomacy in multi-level governance (territorial programs and initiatives; European territorial cooperation; macro-regional strategies; local development) have been developed and scientifically substantiated, which, unlike the concepts previously described in the scientific literature, provide for the specifics of the distribution of responsibility of cultural diplomacy subjects for international relations in the state-administrative context and in key thematic areas (sustainable development and a common global agenda in cultural diplomacy; cultural diplomacy in multi-level governance at the local level; women's diplomacy and gender aspects in cultural diplomacy) through the implementation of short-term programs, mid-term and long-term measures in the process of implementing EU norms and standards.