Delikatna I. Managing of an advertiser's and an advertising agency's collaboration on the international level

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0400U000203

Thesis Registration Form

0400U000203.pdf

Applicant for

Specialization

  • 08.02.03 - Організація управління, планування і регулювання економікою

23-12-1999

Specialized Academic Board

Д.26.001.02

Essay

The dissertation is devoted to the investigation of an advertiser and an ad agency's collaboration on international level. Transnationalization of ad activity and implementation of global strategies on the levels of local ad agencies are the main issues of the dissertation.The most effective ways of the level of collaboration between an advertiser and an agency when imlpementing the international ad campaigns are analyzed.

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Files

Dissert.doc

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