Zajdiye M. The major tendencies in commercialization of the modern Olympic sports

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0400U000435

Thesis Registration Form

0400U000435.pdf

Applicant for

Specialization

  • 24.00.01 - Олімпійський і професійний спорт

28-01-2000

Specialized Academic Board

Д.26.829.01

Essay

Modern Olympic sports. To determine major tendencies of commercialization process in Olympic sports. Methods of investigation are the system analysis, sociological methods, statistical methods. The commercial activity system was presented, criteria of efficiency were substantiated, the major directions for commercial activity further improvement were determined. The sphere for implementation is the system for Olympic sports.

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