Bevzenko V. The strategy of mixed marketing of a stock company (of the exsample of extractive industries)

A subject of the study are stock companies of extractive branches of industry. An objective of the study is elaboration of a methodological approach to formation of mixed marketing. Methods of the study and apparatus include analysis, synthesis, comparison and grouping, expert appraisal, forecasting. Theoretical and practical results contain in development of mixed marketing strategy for a managing subject and methods for its realization. Scientific novelty is presented in defining methods of marketing strategy formation for managing subjects of a certain industrial branch. The subject and the degree of application. The main results of the study are applied at the stock company "Keramet". The total economic effect amounted to 9 mln hrvn, the share of the author being 3 mln hrvn. The field of application are enterprises of extractive branches of industry.