Kabachna O. Sociological analysis of conflicts in sphere of mass communication

In the dissertation processes of mass communication from the point of view of conflict theory are investigated. The notion of communicative conflict developed, three types of communicative conflicts were presented: connected with the shortage of resources (system as well as resources of it's elements); connected with the difference of goals of system's elements and connected with the way of interaction of communication system and informational surrounding. From one side, communicative conflicts can lead to encouragement of interpretative scheme's widening, the rise of adaptive abilities of communicative system and so on. From the other side, their role can be negative and threaten the integrity of communicative system, making it impossible to receive auditory 's reaction. The matters of communicative conflicts were defined as external conditions of mass communication (struggle for the system resources; influence of informational crises; transformations in all spheres of Ukrainian society, which causedt he changes in character of communicational processes in Ukraine, changes in functions-goals of Ukrainian mass media and informational needs of auditory (and in consequence auditory' s goals toward the mass media) and internal factors (specificity of informational characteristics of subsystems; principals of gathering, processing and spreading information by mass media; the level of development of infrastructure in informational sphere that determines adaptive abilities of communicative system; actions of mediators in process, their motives and goals). Developed typology had been applied to the analysis of processes of political communication in modern Ukrainian city in order to demonstrate its investigating abilities.