Kotukov O. Political marketing as a mechanism of rationalization of public administration bodies social action

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0402U002340

Thesis Registration Form

0402U002340.pdf

Applicant for

Specialization

  • 22.00.07 -

31-05-2002

Specialized Academic Board

Д 64.051.15

V.N. Karazin Kharkiv National University

Essay

3. The subjects is a social and political interaction between public administration bodies and the population. The goal is the working out of a political marketing conception as a action mechanism of the public administration bodies political rationalization. Methods are active and structural methodology, expert interview. Results: the active and structural conception of political marketing as a mechanism of rationalization of public administration bodies political action under the social transformation condition worked out. The fields of application: public administration, scientific research, high level education.

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Files

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