Savin K. Marketing-Management of Banking Institutions in the European Union Countries (based on the German banking system materials)

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0400U003049

Thesis Registration Form

0400U003049.pdf

Applicant for

Specialization

  • 08.02.03 - Організація управління, планування і регулювання економікою

09-11-2000

Specialized Academic Board

Д 26.001.02

Taras Shevchenko National University of Kyiv

Essay

The dissertation is dedicated to the analysis of the experience of the banks of the European Union countries in terms of the development and functioning of the modern system of the bank marketing management. The core of the work is the analysis of the bank marketing management in the German banks, which is one of the most financially developed countries of the EU. Specific character of bank marketing in German banking system is compared to its particularities in other EU-countries (UK, France, Spain, Austria) and practical recommendation concerning the application of the EU countries' banks experience to the practice of the Ukrainian lending institutions.

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Files

DODATKY.DOC

ROZDIL_1.DOC

ROZDIL_2.DOC

ROZDIL_3.DOC

vysnovky_litra.doc

zmist_vstup.doc

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