Gorobchuk T. The peculiarities of price behavior and pricing, under transition to mixed economy of new type in Ukraine

The author studies new issues and features of prising in transition economy and analyses price beha vior and the way it affects the efficiency of business and well-being of the nation. The author proves that in transition period price is a transitional form. The author studies the features of pricing at a business under operating in different types of markets, and the necessity of scientific approach to price formation in resource markets in order to achieve overall market equilibrium. The author points out the most important factors affecting price formation and pricing atms and strategy, methods that make it possible to receive profit under price reduction. The author suggests recommendations as to additions to the Ukrainian Antimonopoly Committee's regulation on establishing the market share of two or three businesses, proceeding from peculiarities of the present day monopolism in Ukraine.