Kovalevs'ka A. Competitive strategy of foreign trade activities of the industrial enterprises of Ukraine in conditions of transitive economy of an inversion type

. The purpose dissertation is the theoretical definition of competitive strategy of foreign trade activities and development of the scientific - methodical recommendations of its formation at the military enterprises of Ukraine. A subject of research is the competitive strategy of foreign trade activities of the military enterprises and machinery it's complex used in conditions of transitive economy. Object of research is the activity of the military enterprises of Ukraine. Methods of research and equipment: the base of research was made the monographs of the Ukrainian and foreign scientists on the given problem, by the normative documents and acts of Ukraine; given of statistical researches of Ukrainian, data of statistical re-searches of foreign organizations, initial materials of activity of the military enterprises. Methodological basis of the dissertation are methods of the economic analysis and applied methods: supervision and generalization, analysis and synthesis, unity of the logic and his-torical approaches, methods of an expert estimation, graphic method, comparison and association, statistical analysis, logic modeling. The theoretical and practical results of research consist in creation of a technique of formation of competitive strategy of the military enter-prises of Ukraine, which promotes increase of a management effi-ciency international business and improvement of parameters of export-import activity at the enterprise and macroeconomics of pa-rameters of foreign trade of Ukraine. The scientific novelty of re-search is defined by set of the received results. Classification of the factors for the first time is offered which influence realization of ex-port-import activity of the enterprises; The modified technique of formation of competitive strategy of foreign trade activities by the defensive enterprises is offered, which realization results in increase of efficiency of all economic activity of the enterprise by introduction of various services, new forms of economic activity in them interna-tional business; the scientific - applied recommendations concerning formation of competitive strategy of foreign trade activities of the industrial enterprises of Ukraine, among which are developed: the formula of account of consumer value of the goods of the consumer, algorithm of choice of competitive strategy of foreign trade activities, criterion of an estimation of the developed strategy, coordination of the purposes of all directions of manufacture-economic activity of the enterprise. Has received the further development: The modern struc-ture of foreign trade of Ukraine is investigated; the necessity of re-fusal from a raw orientation of export country and development of export of highly technological ready production is proved, for what there are real opportunities at the military enterprises of Ukraine; the interrelation of competitive strategy of foreign trade activities of each enterprise separately with general parameters of foreign trade of Ukraine is shown; the reasons are determined whichhave caused a modern economic condition of military industrial branch, the place and role of export-import activity of the military enterprises of Ukraine is determined during overcoming their crisis condition and organization of the further effective work. Introduction and sphere of use. The practical meaning of results of research and their use in eco-nomic practice proves to be true by the appropriate documents.