Hoyer O. Development of the national markets attractiveness within international marketing environment

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0402U003482

Thesis Registration Form

0402U003482.pdf

Applicant for

Specialization

  • 08.02.03 - Організація управління, планування і регулювання економікою

28-10-2002

Specialized Academic Board

Д 26.001.02

Taras Shevchenko National University of Kyiv

Essay

The dissertation is dedicated to the analysis of the international markets and to formation of the attractive marketing environment within a nation. Considerable part is devoted to the methodology of assessing markets on the basis of the international marketing environment analysis. The system of indicators, criteria and factors of market attractiveness is defined and studied. As a method of complex analysis of all factors of the environment is presented the system of analytical models. Attention is paid to the research of the preconditions of forming an international attractiveness of the Ukrainian market environment.

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Files

Hoyerdisser.doc

aref.doc

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