Farberov V. Formation of mechanism for management of exhibition enterprises

Object of the study - forms and methods of providing economic activity(investment, innovation and market one) of enterprises using organization and implementation of exhibitions measures; objective of the study - is theoretical substantiation and elaboration of practical recommendations on stimulation of investment and innovation processes by means of formation and use of the mechanism for management of exhibition activity which provides economic and social effect received by its participants; methods of research - include general scientific methods of logic generalization and of system approach, methods of economic and financial analysis, expert estimations and simulation; theoretical and practical results - consist in formation and application of the organizational and economic mechanism for management of exhibition enterprises that activates innovation and investment activity under transition to market relations; novelty - for the first time a functional model ha been created to manage an exhibition activity at the level of an exhibition centre as well as the system of planning the exhibitions has been developed taking into consideration a marketing approach and specific pricing for exhibition services; the directions are defined and the measures are offered to certificate and reorganize exhibition activity which provide effective connection between economic interests in the system "organizer-exhibitor-exhibition visitor"; the notion of exhibition activity is developed significantly and also its role in the system of marketing communications using domestic and foreign experience in advancement of the product to the consumer and of a specific display of the mechanism of management of exhibition processes under transition to market relations; a methodical approach to defining influence of exhibition activity on enterprise development is offered, the principles of classifications, systematization and estimation of benefits from exhibition activity being substantiated, methods of analysis of the activity performed by an exhibition enterprise and the evaluation of the outside economic environment have been further developed, the decisions concerning management of exhibition business have been substantiated; of application - covers exhibition enterprises.