Marwan A. Conjucture of market and marketing planning

Оbject of research: marketing activity of the industrial enterprises; the purpose of work: disclosing of essence of market condition in conditions трансформационных of transformations of economy, estimation of its role in increasing of efficiency of the enterprise by recommendation development on improvement of marketing at different stages; a technique of research and equipment: a method of generalization, comparison, analysis and synthesis, graphic method; theoretical and practical results: the concept of study of market condition in conditions of fast change of the nomenclature of the goods, variability of the requirements of the consumers to quality and price of the goods, technique of a quantitative estimation of commercial failures owing to overestimate of demand on the new goods; a method of previous segmentation of the market and positioning of the goods; Technique of acceptance of the marketing decisions concerning application of commodity, communication and contractual policy, policy of distribution on principles of the integrated marketing and strategic planning; methods of the administrative decisions in sphere of marketing based on rules strategic marketing отрыва from the competitors for the price, quality of the goods; the recommendations for perfection of management of marketing on the basis of optimization of interrelations structur of the enterprise; the practical meaning of the received results is, that their realization permits to adapt activity of the enterprises for conditions of the market, to create at the enterprise an effective system of planning of marketing, to strengthen competitive advantages in conditions of changes of market condition; a subject and degree of introduction: the methodical development are embodied in work of "Turboatom" and "Monolith"; sphere of use: The industrial enterprises, educational process.