Bogdan A. The strategic planning at the information-technical service

Object of research - organizational - economic processes of activity of manufacturers of material benefits and services in conditions of modern business - environment. The purpose of dissertational work is the deepening and development of theoretical aspects and practical mechanisms of formation of strategic potential of the enterprise. Scientific novelty of the received results consists in studying influence of modern tendencies of development of an environment on mutual relation of participants of the market, therefore: tendencies of development of business - environment on the basis of that it is proved, that classical positions in the field of management are systematized, to a competition and marketing do not meet modern requirements as do not give a complex and system estimation of occurring events; as a result of research of influence of modern tendencies of development of an environment on mechanisms of competitive struggle it is developed two methods of a choice of strategy of development of the enterprise and strategic management (a balance method, a strategic map) which are based on such tools as the SWOT-analysis, matrix or portfolio analysis, a method of studying of a structure of object; the systematized model of the goods and his value according to which the goods are considered as complex multilevel process of formation of value for the consumer is advanced; have received the further development: the concept of development of demand in the market in the long-term period which consists in generalization and addition of known theories of evolution of the markets and branches, and reflects changes in structure of needs and intensity consumption of the goods and services in connection with development of the market, and also the concept of formation of marketing strategy which is based on indissolubility of processes of segmentation of the market and positioning of the goods.