Volodymyr V. The influence of mass-media on subconsciousness

The basic scientific tasks of dissertation are proof that the influence on subconsciousness is a condition of increase of efficiency of journalistic materials, and also that use of receptions of manipulation with convincing function is capable to change subconscious formations of an audience are association, installations, stereotypes. In the offered work the platoon was made, that the influence of mass media on subconsciousness is the important aspect of effective journalistic activity. The general provisions of such influence is use in journalistic products of the forms of suggestion, such as recurrence, stereotype, and also image. Through repetitions, stereotype, image the certain information is perceived as an element of the automated perception of the unconsciousness actions. That was determined effective technologies of a means of influence for subconsciousness, which were used in television political advertising on elections - 2002.