Zhabolenko M. Marketing strategy of formation of consumer demand on cars

Process of development of strategy of formation of consumer demand on cars for Partnership "Auto-ZAZ-Daewoo" and its official dealer network. The purpose: development of marketing strategy of formation of consumer demand on cars in Donetsk region. Methods: general economics, statistical, economic-mathematical, including, logic analysis, complex system approach, technical and economic analysis, trend and graphic, grouping, experiment, interrogation, deep interview, analogies. It is offered: hierarchy of interrelation of utility and price of the automobile; system of development of the complex forecast of demand on the certain marks of automobiles; the block diagram of strategy of marketing of formation of demand; the approach to formation of strategy after selling service of the motor transportation enterprise; the mechanism of account of complex technical and economic parameters of new model of the automobile. Is proved: Strategic and tactical measures, which allow to strengthen a rule of the enterprise in the market. Sphere of use: the enterprises working in automobile branch.