Yerokhin K. Marketing management of activity of the enterprise

Object of research: the relations, which arise between the enterprise and consumers, and also other subjects of the concrete market. The purpose of research: the scientific - methodical substantiation of theoretical rules of formation of system of marketing management at the enterprises, processing of rules of organization of the marketing enterprise, which functions on the basis of market economy. Methods: a dialectic method of knowledge of laws of public manufacture, organizational modeling, analogies, comparisons, historical method, economic and statistical analysis, monographic, correlation - regressive. Theoretical and practical results: the basic scientific rules of the dissertation proved to a level of methodical generalizations and applied toolkit also are used at the decision of administrative questions connected to increase of an economic efficiency in the processing enterprises and trade organizations. Scientific novelty: the further profound theoretical substantiation of necessity of transition to system marketing management of activity of the enterprise; the developed author's technique of an estimation of competitiveness of the enterprise; the revealed basic attributes of system of strategic marketing planning; for the first time proved conceptual and methodical aspects of a category "implementation marketing strategy "; the developed three basic kinds of introduction implementation of marketing strategy at the enterprises (active, active - passive and passive); the creations of marketing information systems are offered; the further development of system of methodical principles of development of marketing information systems. Degree of introduction: the results take root on equal areas and region and is by a methodical control facility, which proves to be true by their introduction in objects of research - JSC "Korovay", Association "Luganskmoloko", Senior management of an agriculture and foodstuffs Lugansk department and in other enterprises of agriculture of Ukraine. Efficiency: the results of researches will assist increase of efficiency of functioning of the processing enterprises by improvement of a control system of the enterprise and increase of efficiency of activity at reduction of expenses. Sphere, area of use: the Ministry of agrarian policy of Ukraine, regional centres of scientific maintenance, processing enterprises.