Gogulya O. Marketing approach to the agricultural enterprises activity on the pork market

Object of research are processes of formation and functioning of marketing on the market of pork at the transitive period in agrarian and industrial complex. The purpose of dissertational work is grouping of pork market and substantiation of strategy of its development on the basis of the marketing approach to functioning a pig-breeding subcomplex directed on a raising of efficiency and competitiveness of commodity producers. Methods - settlement - constructive, systems approach, modelling, mathematical forecasting, the SWOT-analysis, a method of expert appraisals, experiment, regressive, grouping, a biographical method. Novelty - it is added theoretical and methodological aspects of marketing maintenance of formation and functioning of the pork market; on the basis of complex research features and laws of becoming and functioning of the pork market in the general circuit of agroindustrial market formation in Ukraine are allocated; methodical approaches to formation of pork with consider for to potential of different commodity producers, including personal peasant economy have received the further development; methodical approaches concerning definition of the size subsiditive financings of subjects of productive activity on the basis of the certain tendencies and structural alterations at manufacture, rates of the expanded reproduction, economic efficiency of pork manufacture in public and private sectors have found the further development; it is advanced a forecasting model of necessity at production pork market and determined quantitative parameters of this necessity with consider for requirements of consumers; it is developed the algorithm of definition of a pork market capacity with consider for estimations of export possibilities; for the first time it is developed and substantiated "portofolio" of development strategy of pork market which provides expansion, concentration, integration, diversification of production and maximum use of opportunities of personal peasant economy; it is advanced the organizational mechanism of functioning of the pork market as an integrated system; methodical approaches concerning improvement of a regulation mechanism of economic relations in integrated systems of managing subjects of the pork market have found the further development; it is offered system of a supply with information of subjects of activity in the pork market that lifts a management efficiency of their activity.Results of researches - a practical importance received results is in an opportunity to use the theoretical positions given at the dissertation, methodological approaches and practical recommendations which will promote effectivization of management and competitiveness of enterprise structures on the basis of use of marketing system by various subjects of the production pork market, and also in educational process. Area - Economy.