Dmytro O. Highlighting the ecological issues in modern Ukrainian mass media (foundations, problems, experience, genres shapes and lingvostylistic methods)

The thesis is dedicated to the foundations, problems, experience, genres shapes and lingvostylistic methods of highlighting the ecological issues in modern Ukrainian mass media as well to the means of increasing the efficiency of this trend in journalism. The issues of practical coverage of ecological domain in modern Ukrainian country-wide circulation printed media have purposeful and complex reporting with a consideration to historical prerequisites and objective elements that have an impact on its development nowadays. The analysis into the publications of ecological domain in an array of national mass media was conducted with heed to peculiarities of different media types. The research suggests the partition of general political printed media into three categories earmarking them by common trends in presenting the environmental agenda: mass, quality and official press. Also a separate inquest into the publications of the type in each category was done. A separate analysis into the coverage of environmental topics in the Internet media was fulfilled. The knowledge on the practical forms of reporting the ecological subjects depending on their aim and possibilities of the publishers was structured. The proposals on the perfection of functioning of the mass media in the domain were also outlined.