Bolila M. Companies' competitive strategies on the world's market and specifics of its implementation on Ukrainian market (referring to the home appliance market)

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0404U003458

Thesis Registration Form

0404U003458.pdf

Applicant for

Specialization

  • 08.02.03 - Організація управління, планування і регулювання економікою

06-09-2004

Specialized Academic Board

Д 26.001.02

Taras Shevchenko National University of Kyiv

Essay

The dissertation covers the issues of defining and implementing competitive strategy by company. The fundamental modem and traditional theoretical approaches to the competitive relations evaluation are structured. Necessity of company's strategic planning to achieve competitive advantage on the market on a long basis is grounded. Traditional classifications of competitive strategies are summarized and, based on this summary, the author proposed own classification. The mechanism of competitive strategy defining and implementation is investigated.

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Files

Dissert_new 6.08.04.doc

aref.doc

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