Suchorska-Kravets U. Marketing strategies of the enterprise

The object of the study is the process of marketing activity of the enterprise. Improved the metodical ways to established characteristics of marketing srategies at the national enterprises by comparison with enterprises of the developed countries, classification of the stratagies on the three levels of management, prooved that marketing strategies appeare on the functional level; model of the process of marketing strategies forming on the three levels of strategical management. Developed the definition of marketing srategy of the lenterprise; methods of marketing stategy forming; firstly indicated the main effects of strategy marketing planning by systematization of the main factors that influence on it.