Tolpezhnikov R. Marketing management of industrial enterprises product quality

Processes of increase of product quality of the industrial enterprises on the basis of marketing. The aim of this work is the development theoretical rules, methodical and practical recommendations for organization of marketing management product quality at the industrial enterprises. Methods: dialectic; modeling; expert estimations; fuzzy logic; a method of grouping. It is offered: concept "marketing quality of production", technique of an estimation of a level of marketing quality of production; definition of essence "of marketing product quality control"; the recommendations concerning use of methods of indistinct logic at formation and analysis of the marketing purposes of the enterprise in the field of quality of production; the recommendations concerning improvement of the mechanism of planning of quality of production and organization of marketing product quality control at the enterprise. As the sphere of application industrial enterprises can be used.