Dmytro O. The image creation of the ukrainian television

The thesis is devoted to the complex study of the state of image of the contemporary Ukrainian television on the example of the practice of main Ukrainian television channels. On this foundation there has been drawn up the theoretical and methodological footings of the TV image-making taking into account the peculiarities of the contemporary Ukrainian TV. The lack of the investigations of this subject by the Ukrainian journalism has been systematized the theoretical experience of the foreign TV imageology. In the context of image of the ukrainian TV there has been examined the psychological, philosophical, political, economical and design problems of the Ukrainian TV and has been selected the ways for the oprimal union of the culturologic, aesthetic and just pragmatic tasks of the TV image-making. It has been worked out the methods of the image-making of the presenter of the TV channel, programme and telecast which could be the basis of the creative activity of the image-makers, producers and TV journalists.