Dykyy O. Building of Сompetitive Marketing Strategy at the Enterprise in Conditions of Business-globalization.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0405U001822

Applicant for

Specialization

  • 08.02.03 - Організація управління, планування і регулювання економікою

25-04-2005

Specialized Academic Board

Д. 26.001.02

Essay

In the dissertation is investigated the problem of formation of competitive marketing strategy at the enterprise in conditions of globalization business. It is considered existing approaches to development of process of globalization and it is certain features of its display at the present stage of development.

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