Zagornaya T. Managing of competitive potential of the trade mark

The Object: processes of the shaping and developments competitive advantage trademarks on domestic market liquor - vodka to production. The Purpose: development scientifically-methodical and practical recommendation on improvement managerial system by competitive potential of the trademark. The Methods: questioning; mathematical modeling; the analytical diagnostics; the analogies; the mathematical statistics; the formalization and comparison. It Is Offered: technology of the analysis trademarks to competitions by method of the competitive diagnostics; the methods of the building of the competitive card market on result of management its external and internal competitive advantage, which enable to distribute the marks on different strategic subgroup. The Sphere of the use: enterprises to food industry, high schools.