Kalandgy I. Shaping the system of strategic marketing on industrial enterprise

The Object: process of the shaping the system of strategic marketing on industrial enterprise. The Purpose: theorist-methodological motivation of the ways of the ensuring the efficient operation of marketing the subject of the management in process of the market transformations of the economy of the Ukraine and development practical recommendation on improvement of the organizations to marketing activity and management on industrial enterprise. The Methods: logical generalization, system approach, economic and mathematical modeling, statistical. In system of strategic marketing is designed mechanism of management procurement activity industrial enterprise, which provides the development a tender, competitive slip, determination of the rating supplier. The Designed method of the estimation to competitiveness of the industrial enterprise with using the matrix "Condition to competitiveness - a trends of the change the share market". The principle structure of the balanced system of the factors is Designedon realization of the marketing strategy of the industrial enterprise. It Is Advanced: process to realization of the programs of strategic marketing on industrial enterprise by introduction special coordinating section; the organizing structure of the marketing service industrial enterprise, which is founded on system integer, standard; the process of the strategic marketing planning by model to organizations of the development and realization of the programs in system of strategic marketing. The Sphere of the use: industrial enterprises.