Fedorova J. Creations of the complex of sales at the enterprises of a food-processing industry.

Object of research - process of creation of the complex of sales in the "marketing-mix" system of the enterprise. The purpose of research - creation of the complex of sales at the enterprises of a food-processing industry. Method of research and instrumentation - methods of the logical, system-structural, situational, correlation analysis, statistical matchings, sociological interrogation, observation, expert and ball estimations, average and relative values. Theoretical results and novelty - definition and structure of the complex of sales of the enterprise, advanced structure of elements of the "marketing-mix" system of the enterprises of the food-processing industry, theoretical foundations of realization of the situational analysis of activity of the enterprise and process of making of administrative decisions on sales of the goods. Practical results and novelty - methodical recommendations for creation of the complex of sales at the enterprises of the food-processing industry, usage of tactical tools of sales and choice of the optimum marketing channel. Degree of an intrusion - the scientific rules are debated on 9 conferences, are published in 17 transactionses and are inserted on 3 enterprises. An orb of usage - industrial enterprises.