Tkachenko A. Marketing of services at the market of complex technical goods

The Object: process to marketing activity in sphere of the services on the market in a complicated way-technical goods. The Purpose: motivation theoretical and methodical base of the improvement of marketing the services on the market in a complicated way-technical goods. The Methods: dialectical; analytical; modeling; the groups data; the expert estimation; SERVQUAL. It Is Offered: system of the factors of the estimation to efficiency to marketing models of the services, marketing model of the services as centered system of the interaction with consumer, methodical approach to marketing study of the services on the market in a complicated way-technical goods, organizing ensuring the introduction of marketing the services, methodical approach to estimation quality services. The Sphere of the use: enterprises, which work at the market in a complicated way-technical goods.