Liubchenko O. Product competitiveness in the regional food market and the lines of its increases (on the materials of Kirovohrad region)

In this thesis work the notion of competitiveness is investigated; the theory and methodology of product competitiveness in foreign and domestic food markets are intensificated; the character of the processes of economic development of the region is identified on the basis of business competition; the factors of the formation of the regional system of food market development are investigated scientific and methodical approaches of the assessment of the product’s competitiveness in the food market are intensificated. The analysis of the present conditions is done; the new tendency of the development of the regional food market is indicated; the preconditions of the development of modern potential of food market’s administrative structure are identified; the role of the state is determined by the optimization of the development of regional product streams on the basis of their competitiveness of increases; the assessment of the influence of price formation factor on the modern food market is done; in this thesis the marketing mechanism of the increases product competitiveness is investigated; the strategy of the manufacturer – exporters support is developed on the basis of building up the export potential of the region.