Tanasiychuk O. Marketing management of the sales activity of the enterprise (on the basis of food-processing enterprises of Vinnytsa region)

The marketing activity of enterprises in modern economic conditions. Generalising of theoretical and methodological ground and working out the practical recommendations concerning formation of the efficient system of marketing management by the processing enterprises, which would correspond with their marketing aim. The research methods: analysis and synthes of empiric data, economic-mathematic modelling, basic methods of the statistic data analysis.. The conceptual-categorical structure of the science of economy was complemented with the following concepts: "marketing I", connecting it with the market strategy of an enterprise and market research, "marketing II", connected with the postprodution stage: sales, i.e. the practical sale of the goods.. The technology of the choice of the most efficient ways of selling produce of the processing enterprises was worked out, shich correspons with the requirements of the customers. The system approach to the marketing management of the processing activity through additional theoretical interpretation and verification was improved. The risks, connected with the sales of the produce of the processing enterprises, were defined, as well as the recommendations concerning supervision of their most characteristic kinds. The results of the research were implemented in the activity of the processing enterprises of Vinnitsa region and applied in the study process .