Bunyak N. The Formation of Marketing Strategy of a Region’s Development and Mechanisms of its Realization

Object: processes of forming and realization of strategy of development of region. Aim: development of theoretical-methodological positions on the ground and realization of marketing strategy of development of regional economy and receipt on the basis of its use of the protracted competitive edges. Methods: logical; marketing, SWOT and AVS; multifactor, statistical analysis; cartographic methods . Results: approach on creation of competitive edges in development of strategy of development of region is grounded, methodical recommendations on determination of marketing possibilities of development of region are improved. Use: in work of headquarters of economy of Volyn regional state administration, at teaching of disciplines of “Accommodation of productive forces” and “Marketing”.