Mozgova G. Regulation of informative environment of marketing

Object of research: information medium of market-oriented economic subjects. Aim of research: theoretical justification of significance of resource potential and of development of marketing information market, and on this basis: development of methodical solutions and practical recommendations on regulations of information resources to support the economics of knowledge. Methods of research: methods of theoretical generalization, deduction, analysis and synthesis, comparison, statistical analysis, descriptive design. Results, novelty: a generalizing model for regulation of marketing information medium has been created; scientific concept of information capital has been developed; a model for reproduction of the marketing knowledge has been created and principles and parameters for the use of this model have been defined; author’s model has been created for a passport of information-analytic support of marketing solutions. Area of use: in practical activities of offices of state and of the economic subjects.